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How location based audio can change the way we behave.

By interacting with your social space another way of taking action can be set

Author

Victor Garrido
February 08, 2023

It is the norm for me to have my AirPods Pros on my ears for the majority of the time. It is the gateway for me to get quick and instant information. In many ways these little devices do so much all in an instant command. These devices make the experience of many touchpoints much better, to the way you interact at home to when you commute to work, or when you are causally listening to your favorite playlist or podcast. In a way we use these devices for so many great features.

A great example that I’ve used my earphones nearly all day was when I had a day where I had several appointments that I had to be reminded of. Spend a portion of my time talking with others around the world using a global app and casually listening to a podcast episode on my way home. What I’ve realized any time I call on the the voice assistant “Siri” A layer of software is being used to be able to understand the type of request I ask of it and communicates it with my mobile device.

While I was waiting in line at a coffee shop, I had thought, “What if” these devices would play a little jingle based on my location and would offer me an exclusive audio special code. This can be perhaps a limited run discount code. As an example, if I was at a Starbucks coffee shop, my phone would know my location, and if I had my earphones put on while I’m inside the shop, using the mobile device settings knowing that it’s either connected to wired or wireless headphones, a little chime would play offering you a discount or share special details about perks. The idea is to expand on what you can see from the place to what you may hear on this place.

This way it would be a way to unlock a way to create a cross-functioning production on the audio side for many consumers and for marketing and research. This way many companies can understand phrases and voice behaviors when they are in a certain place or event. The challenge about all this is whether people can be convinced if this is something they may want to follow as useful or as a small commodity. Privacy will also play a part with people as companies will need to be extremely transparent as to what audio files will be shared or what will not. I’d imagine it would be something hard to keep within a complete structure.

Another great example of a place that would offer such a high value in is theme parks. Imagine having an audio immersive experience when you are roaming around the vast amount of parts of the park. Depending on the attraction that you are in you would be hearing different announcements based on the theme of the place. I feel that that would be a place where the investment would take a great place. I would say this would be an environment where location based audio would be used in a top setting.

Lastly, I want to share what the future may hold for location based audio. Lots of these uses are already used in some form. Some museums offer interactive audio based information with radios that they may offer. I definitely wonder if people would be more open to having places offering an outlet of audio based information as they go around their day.

This news letter was based on inspiration from: Decoder by Nilay Patel. Episode; How Bose competes with Airpods - and why it’s in more cars than ever, with CEO Lila Snyder.